Guide on How to Write University Essays, Courseworks, Assignments and Dissertations

Strategic Change in the contemporary business world

Articles Library
Medicine, Psychology and Sociology Articles
Business Articles
Economics Articles
Industry Lifecycle
Marketing Mix
McKinsey 7S Framework
Product Life Cycle
Ansoff Analysis
BCG Growth-Share Matrix
Value Chain
Porter's Generic Strategies
Scenario Planning
PEST analysis
SWOT Analysis
Porter's 5 Forces analysis
Comments about this web site
Favorite Links
How to write an Essay
How to Write the Coursework or Report
How to write the Marketing or Marketing Communications Campaign
How to write the Dissertation
Where to start?
How to choose an area of research
How to define Issue or Argument
How to define Issue or Argument
How and where to review the literature
Research Methods
Dissertation Structure
Some tips to survive your dissertation: some predictable crisis
Important tips to succeed the dissertation
Databases of Academic Journals and Publications; Market Data
Essay Sites
Student Tricks
Exam Preparation Tips
Company-Based Reports
Critical Success Factors
Competitor Analysis

In the contemporary business world only thing that seems to be constant is change and the nature of the competition is such that companies need to leverage on the way they manage change to gain a competitive advantage. Moreover, the types of changes the companies experience vary in nature as well, for instance, as industries consolidate, there are increasing number of mergers and acquisitions, the pressures on organisation to compete in a more global arena are leading to different competitive pressures and more strategic alliances (, 2006). Furthermore, rapid technological changes are forcing organisations to embrace new technologies and change the way they work and interface with suppliers and customers (Balogun and Hailey, 2004). However, the phenomenon is not new and has seen a series of management fads like cultural change programmes, total quality management, business process re-engineering etc. Unfortunately most of the change programs launched within the organisations are below par, evident in the figure of around 70% failure (Balogun and Hailey, 2004). Hence, strategic change is becoming a highly sought after managerial competence.


Moreover, the change management process is highly complicated and there is no fixed norm that could be followed. However, like most other areas in management experts have proposed models for organisational change vis--vis Lewin’s model of change, the planning model, the action research model and the integrative planning model (Harigopal, 2006). These models cover various aspects of the change management process enabling planned change; however, one facet of the process that has emerged in recent times of increasing globalisation is that of organisational culture (, 2006).


The role of cultural awareness has become rather significant, be it international mergers, acquisitions or just internal business process changes. There has been a barrage of literature detailing the ways of diagnosing cultural changes and assessing cultural risk in managing change and aligning strategy and culture with the intended change. Along with managing cultural diversity during change processes, it has become a standard practice for organisations to publish its core values defining its organisational culture along with its mission statements on their websites and financial statements.

Be it the construction industry or an Aerospace organisation strategic change is attracting an increased attention from the management. Especially the extent of involvement of the people and stakeholders in the process of strategic has been under a constant debate. There are organisations like the Brazilian Semco, where people decide their own targets and managers their own salaries, which has redefined strategic change and involvement of people (Crainer, 1999). The bottom line is that strategic management has many facets and is developing into an area which will receive a lot of management attention.




Balogun, J and Hailey. (2004). ‘Exploring Strategic change’. Prentice Hall, London.


Crainer, S. (1999). ‘75 Greatest Management Decisions Ever Made’. Amacom, NY.


Harigopal, K. (2006). ‘Managing organisational change’. 2nd Ed. Response Books, New Delhi.


Papers For You (2006) "P/B/361. Strategic change in theory and practice", Available from [22/06/2006]


Papers For You (2006) "P/B/489. Strategic change at British Aerospace: theory and case study", Available from [21/06/2006]

C/B/698. Logical Instrumentalism

C/B/679. Strategic Improvement scenarios for British Airways

C/B/651. Change agent competence. Case of Marriot Hotel

C/B/646. Apple Inc.: An Evaluation of Change Strategy

C/B/571. ICT for Strategic Advantage

E/B/289. Analysis of strategic change at KPMG

C/B/487. Motorola in China: change strategy to regain market share

E/M/143. Strategic change within Sony

P/B/834. Strategic change in Ericsson Australia

C/B/370. Managing Change in the Construction Industry

P/B/489. Strategic change at British Aerospace: theory and case study

C/B/304. Change Management

E/B/26. Cultural aspects of mergers

C/B/292. Buy-Outs: Problems and Solutions

P/B/361. Strategic change in theory and practice

C/M/439. Critique on Soft Systems Methodology: GlaxoSmithKline

C/M/426. British Airways: Change Management Proposal

C/M/424. Change Management: The Case of Marks and Spencer

C/M/415. Change and Knowledge Management: Driving Change in Schneider Electric

C/M/402. Proposal. Change and Knowledge Management: Schneider Electric

C/M/384. Proposal. Change Management at Vodafone Germany

C/M/380. Change Management: Modernist and Post-Modernist Perspective

P/M/765. Change management and organizational development

P/M/640. Literature review on managing innovation and change

S/M/242. Balfern Products plc

P/M/604. Change management problems in Polyflow Plastics & Packaging

P/M/603. Change management in conditions of takeover

P/M/584. Theoretical and practical approaches to change management

E/M/64. Innovation and change in Mobil Oil Australia Private Ltd

C/M/289. Strategic Management: Management of Change and M&A

C/M/288. Soft System Methodology

S/M/305. IT and organisational change

C/M/555. Air France: Change Management

S/M/291. Change Management in IBM

C/M/534. Hephaestus Corporation – Managing change

C/M/528. Air France: Change Management

C/M/518. Alteration of Identity as an Application of Change Management at Hephaestus Corporation

C/M/502. Critically discuss, with reference to academic literature, the possible psychological responses of employees to major organisational change at Seagas

C/M/501. Organisation Change in Seagas – Case Study

S/M/281. NHS – Managing Strategic Change

C/M/488. Approaches to managing change

C/M/471. Easy Moves: Mobile Phones Implementation issues

C/M/467. Leadership and Change Management

Enter supporting content here