Vast majority of Business students in UK are required
to take real company and write a report on it. Others choose to write their dissertation on the specific company. If you are
one those students – please spend 2 minutes to read this section – it will really help you.
- One of the best ideas in choosing the company is to get the book by Johnson and Scholes (Exploring
Corporate Strategy. 6th edition). Half of this book is dedicated to various case studies and if you will choose
one of the companies from those case studies – you will already get an idea of what is the company about, what were
the problems and what is the current state. You’ll save yourself a lot of time, believe me.
Don’t ever choose the “corner shop” or small company you used to work for.
It may seem very attractive at the first sight – however as you go along you will face severe difficulties in findings
Don’t choose military or governmental organisations – usually
they are highly secretive and again, you would not find much of the information on them.
In cases when you need to give the name of the company to your tutor
– do some information research before you select the company. Sometimes spending 30 minutes doing research will save
you a degree.
OK, now the company is selected. You should now visit web site such
as www.mintel.com or www.keynote.co.uk to get market reports o those companies. Secondly, go to article databases such as Infotrac. Emerald, Proquest and etc to
find articles on the company. Vast majority of articles will not be usually academic, but practical. Lastly, do some Google
search, BBC news and, of course, visit the company’s web site.
When writing a company-based report you would usually be expected to
concentrate on practical side rather then on theory. Good solution may be for you to give practical analysis – but refer
to the theory on the appendix.
Also, please remember, that each company has its history, therefore
when, for example, suggesting a new strategy for the company – always firstly analyse previous strategies on that organisation,
because it is possible, that whatever you suggest may have already been used by the company.
All Rights Reserved ©2005 Verena Vaneeva
of 1st class company-based reports