There are different types of research philosophy, research approach and research strategies.
In order to choose the most appropriate one you have to firstly set the aims and objectives of your research/study.
Basing on outlined aims and objectives you have to decide whether you choose:
Ø
Positivism
or phenomenology as a philosophy of the research;
Ø
Deductive
approach or inductive approach, or combinations of these approaches;
Ø
Experiment,
or survey, or case study, or grounded theory, or ethnography, or action research as the research strategy. Again you can choose
a combination of different strategies
Moreover, research projects may be:
v
cross-sectional
v
or
longitudinal.
Additionally, they may be classed as
§
exploratory,
§
descriptive,
§
or
explanatory
Please refer for the full explanations of research philosophy, research strategies, and
approaches to Saunders, et al (2000) Research Methods for Business Students, 2nd Edition, Financial Times Prentice
Hall, London, pp. 84-105
You should care to ensure that your results are valid and reliable
You should always think carefully about the ethical issues implied by the choice
of your research strategy
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